The short story
Since 2017 we’ve been developing proprietary stain-, odour- and wrinkle-free menswear. We develop our own fabrics from scratch and have customers in 86 countries. We believe the only way to clean up the fashion industry is to create more durable garments that you wash less and keep forever.
We’re the most crowdfunded fashion brand in Europe and have 1,217 private investors. We are a small team of 30 people and we work closely with our community for all product development and content creation. We have flagship stores and offices in Amsterdam and Copenhagen.
Please be like this
This is a perfect role for a media buyer who does not feel challenged by “just” running ads. You understand content rules the world and you want to go deeper and own more of the process – from ideation to iteration.
You understand that an ad is not necessarily best just because NC-ROAS is 5% better – the world is not that simple. Some content lifts the brand, whereas others damage the brand. Some products have high margins, others have high return rates. In this role you will learn to navigate media buying after contribution margin instead of old school agency KPIs.
In this role you will be the bridge between the creative team and the performance marketeers. This means you will not run ads directly. You will spend all your time on content management, not campaign management.
Skills
– Data-driven personality type, with an eye for what creatives work
– 3-5 years experience with META or TIKTOK paid advertising
– Highly structured & organized, since you will be managing a broad range of independent contributors.
– Deep interest and experience with writing content briefs, analyzing content performance (not just ad performance), and identifying iterations that might move a mediocre asset into the stratosphere.
– Write English on a level so high that we often end up using your words as the final ad copy.
What ya gonna do?
– This role is about project management and strategy, and only indirectly about people management.
– Clearly structure the content process, identify iterations during testing, and shower our creators with detailed content feedback and briefs.
– Own all content management – from ideation through post-production and all the way to performance tracking and identifying the next iterations. You are the main task giver for our creative team and performance marketeers, but you are not in contact with external influencers.
– Have an interest in AI and lead the marketing team adaptation of AI (we already do a lot here, just check out the website).
– Your assets: All video and static advertising content, landing pages, and copywriting (written by native German+Danish+Dutch speakers)
– Your tech stack: Motion, Asana, Foreplay, Tripplewhale, and a little META Ads Manager
– Your channels: META, TiKTok and Youtube.
Your KPIs
Growth KPI: Ecom revenue from first orders
Quality KPI: CAC
Process KPI: Number of ads pushed live
What we offer
– Make a transformational career shift; from a traditional performance marketeer to a broader strategist role.
– Fixed top-of-market salary
– Energetic and ambitious startup culture, where testing new ideas is in our blood.
– Dedicated budget for education – choose your own courses via CXL and Growthtribe
– Report directly to a cofounder – no bureaucracy, and no long Canvas presentations needed to “convince stakeholders” to let you try out a new AI tool.
– Trips to Amsterdam and Copenhagen 2-6 times per year
Empresa: Labfresh
Local: Remote
Tipo: Full-time;
Registo | Login:
Para responder a esta oferta terá primeiro de se registar ou fazer login.
