trade marketing manager (m/f) – albufeira

We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.

This person will have as main responsibilities:
• Define and implement the trade-marketing strategies to win with customers in channels: ON, OFF and e-commerce;
• Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;
• Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates in-store execution compliance against pre-defined KPIs (perfect store);
• Ensure innovation launching phases;
• Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;
• Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
• Lead trade marketing team;
• Manage Trade Marketing budget;
• KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
• Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;
• Define and develop a complete catalogue of POS materials to support brands and sales;
• Close cooperation with marketing, sales & digital;
• Gathering information via market via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
• Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;
• This role requires also frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.

• Business Administration degree.
• More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;
• Ideally with Marketing and/or Sales background;
• Fluent in English; Portuguese and other Languages;
• Proactive, business oriented, growth mindset and detailed oriented;
• Creative;
• Finance acumen and negotiation skills;
• Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;
• Capacity to work under pressure in a changing environment and to manage unexpected challenges

If you believe you have the desired profile, please send your CV

Empresa: Anónimo
Local: Albufeira
Tipo: Full-time;

Registo | Login:
Para responder a esta oferta terá primeiro de se registar ou fazer login.

Imprimir Imprimir Enviar por email Enviar por email 22 / Março / 2024  marketing