ppc / google ads manager

Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation, actively implementing & owning A/B testing plans and ensuring communication with both internal and external stakeholders. You’ll be working mostly with international clients in English but also some clients in Portuguese from Portugal.

• Setup, implement, track and optimise a variety of PPC campaigns across a range of digital channels including Google, Facebook & Instagram
• Actively developing ongoing A/B testing plans around ad copy, landing pages, images, etc. looking to drive CTR & conversion rate.
• Actively seeking out new keyword opportunities using a variety of methods and tools.
• Monitoring and influencing all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
• Manage a portfolio of clients across a range of industries
• Implement New Ideas and Test Different Creative
• Conduct keyword research and analyse keyword performance
• Analyse trends and make data-driven decisions
• Build and implement creative strategies for a range of clients to meet KPIs
• Conduct calls, prepare reports and update clients on a regular basis
• Support and collaborate with the team to creative successful, cross channel campaigns
• Gather insights on competitor presence and campaign initiatives.
• Continually improve knowledge of Paid Media techniques and ensure learnings are delivered
• Manage budgets/forecasts to maximise all returns and ensure KPI targets are met for clients

Skills Required
• A very high standard of written and spoken English
• A very high standard of written and spoken Portuguese
• 2+ years of Paid Media experience
• A strong understanding of all aspects of Facebook & Google Ads
• Experience and understanding of using Google Analytics
• Comfortable working independently and manage a portfolio of clients
• Confident managing own schedule and time management
• A strong knowledge in Digital Marketing best practices
• A proactive, can do attitude
• Understanding of Ad Copy relevance and experience in testing exciting and compelling customer facing copy

• Open, family atmosphere and fun environment;
• Work/life balance;
• Flexible working hours;
• Option to take extra non paid holidays;
• Free day on your Birthday

Empresa: UniK SEO
Local: Alges
Tipo: Full-time;

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Imprimir Imprimir Enviar por email Enviar por email 5 / Dezembro / 2023  marketing, publicidade