marketing manager
In this position you will….
…be driving the planning and executing of new business marketing initiatives focused on content, events, and demand/lead generation marketing programs. You will also work with agencies and internal partners to have a deep understanding of our B2B customers and competitive positioning, and with that, create written and visual content, and execute distribution strategies – paid media campaigns, organic B2B social media and employee advocacy programs – that drive traffic and enquiries for the sales teams.
You will be responsible for…
Developing and executing account-based marketing strategies and planning to support sales growth to achieve business objectives for key accounts
Aligning with local market and group marketing teams in terms of strategy, objectives, direction, framework, planning and execution.
Supporting go-to market plan development and execution for new products, new partners and new launches
Working closely with various partners and cross-functional teams in creating concepts, identifying target customers, scheduling, and implementing marketing activities
Working with graphic designers to develop tailored marketing collateral for partners including content and copywriting to promote bolttech products to customers.
Identifying customers footprints for up-selling and cross-selling opportunities.
Developing guideline for effective marketing materials for both online and offline channels
Providing accurate and timely analysis of programs/campaign results, including recommendations and action items to improve response, attach rates and sales.
You will require the following qualifications and skills
University Degree in Business, Marketing or Communications preferred or equivalent education and/or experience.
Minimum 5 years of experience in marketing roles, preferably account based marketing in a b2bc model.
Solid knowledge of offline and online marketing strategies (retail and e-commerce)
Strong team player with excellent team collaboration, analytical mindset, hands-on attitude, and problem-solving skills.
Proficiency in Microsoft suite (especially Excel and PowerPoint) and digital marketing tools (such as Google Analytics, Facebook Business Manager, MailChimp, HootSuite, or similar)
Used to work well under pressure in a fast-paced environment.
Excellent English written and verbal communication skills (email and phone, etc.)
ABOUT US
bolttech is an international insurtech with a mission to build the world’s leading, technology-enabled ecosystem for protection and insurance. With a full suite of digital and data-driven capabilities, bolttech powers connections between insurers, distributors, and customers to make it easier and more efficient to buy and sell insurance and protection products.
We’re a global team of pioneers, united by our ambition to build the future of our industry. Our team are growing our footprint all the time, serving millions of customers and partners around the world. We believe we are uniquely positioned as transformation leaders, because we are at the intersection of insurance and technology.
DIVERSITY AND INCLUSION
At bolttech, we are diverse and inclusive. We value each person’s unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status or any legally protected status. Everyone belongs. And because everyone’s different, we’re also flexible in the ways we work, so each person can bring their best efforts every day.
Empresa: bolttech
Local: Lisboa
Tipo: Full-time;
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