paid advertising panel engagement manager

Paid Advertising Panel Engagement Manager

Lisbon, Portugal


Job Description
-Drive and define paid acquisition and engagement strategy for our new apps

-Develop recruitment, engagement and retention paid campaigns to sustain panel’s health, including specific, measurable goals such as churn rate, acquisition cost, retention cost

-Oversee all mobile paid campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook. Affiliate Networks, DSP’s, Influencer Networks)

-Implement daily and weekly changes to active ad campaigns

-Develop test plans and measure performance, identifying the highest impact testing opportunities and making recommendations based on testing

-Monitor, optimize and report performance of all campaigns, ad sets / ad groups, and ads data across active ad networks on an ongoing basis

-Build strong relationships with internal stakeholders and external ad network partners

-Provide regular reporting of campaign results

-Help developing new insights, data exploration, and process improvements for internal user acquisition management, data analysis, and reporting

-Work on NielsenIQ performance ads across more than 20 countries and 10 languages

-Research/recommend “best practices” based on competitive analysis for app ad campaigns

-Identify opportunities for high impact acquisition, engagement and retention initiatives

-Manage ideation, planning, and execution efforts of CRO special projects.

-Ensuring the integrity of our UTM campaign tagging

-Troubleshooting web analytics issues and making tracking code changes as needed


3 – 4 years of experience in app or mobile or web user acquisition media buying, performance marketing, and/or user acquisition

A desire to do strategic planning and daily execution/optimization

Knowledge of app download funnel and campaigns specifically to generate app downloads

Dealing with mobile ad networks like: Adaction; Hangmyads; Tapjoy; Ayetstudios; Headwayagency; Mobilda, etc

University degree in Mathematics, Statistics, Engineering, Management, Finance or similar

Strong analytical skills and attention to detail

Advanced Excel skills

Excellent negotiation and communication skills

Proven experience of A/B testing and using data to inform design decisions

Ability to work in a fast-paced environment and juggle multiple priorities remotely

Experience working with App Store Connect and Google Play Developer console, Firebase and MMP platforms (like Adjust)

Additional Information
About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Empresa: NielsenIQ
Local: Lisboa
Tipo: Full-time;

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Imprimir Imprimir Enviar por email Enviar por email 19 / Maio / 2022  marketing, publicidade