digital marketing manager – marketing automation (m/f/d)

The Vista Alegre Atlantis Group aims to strengthen its Digital Marketing team in Lisbon with a Digital Marketing Manager – Marketing Automation.

Digital Marketing Manager – Marketing Automation (M/F/D)


About the Position
Integrated within the Digital Marketing department, you will be an essential part of our team focused on managing the marketing automation platform and leveraging its capabilities to provide a positive customer experience, personalized and empathetic communication, while simultaneously increasing revenue.

Become a part of our remarkable and dynamic team in a memorable year, in which Vista Alegre brand celebrates its 200th anniversary.

Tasks and Responsibilities
• Participate in defining the CRM strategy for the Vista Alegre Group brands across various B2C segments and international markets (Salesforce & Marketing Cloud)
• Plan and implement email marketing and mobile communications.
• Implement automated journeys according to the defined strategy.
• Propose campaigns to achieve KPIs, such as boost cross-selling and up-selling, increase average order value, and fostering customer loyalty.
• Conduct A/B tests.
• Define and implement “zero-party data” and “1st-party data” strategies.
• Analyse customer data and behaviour.
• Segment customers and create data extensions for campaigns.
• KPI analysis and reports.
• Collaborate on implementing new projects in the CRM and Marketing Automation area.
• Support in defining and implementing CX strategy, customer journey, acquisition, retention, and loyalty campaigns across Vista Alegre Group brands.
• Collaborate with IT, communication & design, and e-commerce teams, besides digital marketing team.

• Bachelor’s degree in marketing, Digital Marketing, Communication, Management, or equivalent.
• Experience with Salesforce Marketing Cloud (at least 2 years).
• Knowledge of other Salesforce clouds (CDP, Sales, Service) is valued.
• Familiarity with AMP script, HTML, and XML is valued.
• Proficiency in data analysis, including Google Analytics, Excel, or equivalent tools.
• Knowledge in building data queries, data attributes, filters, and data segments for use in campaigns and automation journeys is valued.

About the company/ About us

Founded in 1824 in Portugal, Vista Alegre is considered a “love brand” by the Portuguese people, as well as a global and prestigious brand with an unparalleled cultural and artistic heritage, consistently driven by creativity and innovation. The Grupo Vista Alegre is regarded as one of the leading players worldwide in tableware, home décor, and giftware, operating in several markets such as Spain, France, Germany, Italy, the UK, the USA, Brazil, among many others. International markets already represent 69% of turnover.

The Vista Alegre brand has been recognized for its design and innovation by prestigious institutions such as the Good Design Award and the Red Dot Design Awards, among others. Vista Alegre collaborates with distinguished designers and luxury brands like Christian Lacroix and Oscar de la Renta.

It’s part of the Grupo Vista Alegre portfolio, which includes the brands: Vista Alegre, Bordallo Pinheiro, and Casa Alegre.

In turn, the Vista Alegre Group is part of the Visabeira Group, a multinational and multisectoral holding company with over 40 years of activity. In 2022, it reached a consolidated turnover of 1.452 billion euros, with the external market representing 79% of turnover

What We Have For You
• Competitive salary according with your experience.
• Meal Allowance Card.
• Employee discounts at Grupo Vista Alegre and Grupo Visabeira, among others.
• Parking space.
• A vibrant and inclusive work environment.

Empresa: Vista Alegre
Local: Lisboa
Tipo: Full-time;

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Imprimir Imprimir Enviar por email Enviar por email 9 / Abril / 2024  comunicação, marketing