SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.
Have your previous strategies for LinkedIn or Instagram campaigns resulted in notable success? If so, then this is your opportunity to make paid social the next big channel at Usercentrics, as we are expanding our Marketing and Communications team, and are looking for an experienced and motivated Paid Social Marketing Manager who will own and implement the paid social strategy across the business.
This role will strive to make Paid Social a key marketing channel for Usercentrics. Building a strong foundation and establishing key metrics for the channel that will lead to the overall success and growth of the business.
You will work very closely with other members of the Acquisition and Conversion team, as well as other teams both within and outside of the marketing department, such as the Product & Partner, WebDev, Content, and Data teams.
YOUR TASKS
Plan, implement, and optimize ad campaigns on key Paid Social platforms (LinkedIn, Meta).
Develop measurable strategies for campaigns with both brand awareness and conversion objectives.
Build and maintain audiences in/cross-platforms, while ensuring compliant data sharing.
Manage budget, pacing, and invoice set-ups on platforms/tools is within your area of responsibility.
Collaborate with creative, brand, and marketing colleagues to ensure our paid social programs target our user personas, support Usercentrics’s Sales marketing objectives, and meet our brand guidelines.
Help create reporting dashboards that will help drive overall paid social strategy and provide data-driven actionable recommendations.
Plan and execute ongoing A/B testing, and analyze results to keep improving and optimizing paid social engagement.
Stay current with best practices, strategies, and industry standards related to paid social.
Explore new channel opportunities.
YOU BRING
Mandatory:
Minimum of 3 years of hands-on paid social campaign management experience in B2B, SaaS.
Proficiency in campaign set-up and management for both LinkedIn and Meta’s ad platforms.
Expert knowledge of paid social concepts and metrics, a number-driven mindset, highly familiar with Paid Social KPIs such as CVR, CPA, Engagement Rate, CTR, and brand uplift.
Fluency in English
Familiarity with Business and Marketing KPIs such as MALs, MQLs, LTV (Lifetime value), etc is a plus.
A collaborative and creative approach to content creation for the channel and a good understanding of what successful paid social content looks like.
A curious mind, open to testing new ideas – both your own and others
Strong communication, project, time management, team collaboration and analytical skills
WHY JOIN USERCENTRICS?
Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
Company culture is important to us – we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive
Your work-life balance is important to us too, so we offer flexible working hours and the opportunity to work from other locations (in accordance with our company policy)
Get involved! At Usercentrics, every employee has a voice as it is extremely important for us to have everybody represented, and we see it as a huge benefit for both the company and for the people who work here.
We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
A steep learning curve in a dynamic startup environment with a high career growth opportunity
Empresa: Usercentrics
Local: Lisboa, Portugal (Regime híbrido)
Tipo: Full-time;
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