Usercentrics is a global leader in the consent management platforms (CMP) field. Aligned with our company vision to construct a world where user privacy fosters a thriving digital ecosystem, our mission is to deliver privacy solutions that empower organizations to embrace data privacy while cultivating trust with users through freedom of choice. Our product enables businesses to collect, manage, and document user consents on websites and apps, achieving full compliance with global privacy regulations, facilitating high consent rates, and building trust with customers.
If you are a seasoned PPC professional, here’s an exciting opportunity to contribute to Usercentrics! As we expand our Marketing team, we are looking for a driven PPC Manager to elevate our paid search strategy.
In this role, you will play a crucial part in bringing the management of our paid search accounts in-house and further establishing paid search as a key marketing channel for Usercentrics. You will collaborate closely with members of the Acquisition and Conversion team, as well as other cross-functional teams within and outside the marketing department, including Product & Partner, WebDev, Content, and Data teams.
YOUR TASKS
Develop and execute advanced ad campaigns on major paid search platforms (Google Ads, Bing Ads, YouTube Ads).
Formulate advanced strategies for campaigns with both awareness and conversion objectives.
Develop, optimize, and test account, campaign, and ad group structures fit for the future of paid search.
Manage substantial budgets and maintain a steady pacing in a challenging industry against ROI targets.
Collaborate with creative, brand, and marketing colleagues to align paid search programs with user personas, support Sales marketing objectives, and adhere to brand guidelines.
Create reporting and dashboards that drive overall paid search strategy, offering data-driven actionable insights.
Collaborate with data specialists to bring forward innovative ideas in data application on PPC tactics.
Plan and execute advanced A/B testing, analyze results, and implement improvements for continuous optimization.
Acquire a deep understanding of the business and websites’ success metrics such as LTVs, and conversion rates, and support in building a paid search strategy that works towards solving challenges.
Stay at the forefront of best practices, strategies, and industry standards related to paid search.
Explore and capitalize on emerging opportunities and trends within the paid search landscape.
YOU BRING
Minimum of 5 years of hands-on paid search campaign management, and experience in B2B SaaS.
You live and breathe Google Ads and Bing Ads
You have a strong understanding of tracking and tagging (GA4, GTM)
Intermediate to advanced proficiency in Excel/Google sheets (like vlookup function)
Data-driven and analytics mindset with a drive to always dig deeper.
Deep understanding of Marketing and Business KPIs and funnel stages in a B2B environment
Fluency in English. Other languages are a plus.
A collaborative approach, open to learning and contributing ideas to the team.
Strong communication, project, and time management.
Motivation to grow your career in the field of Search Engine Marketing and to steer defined areas of responsibility
An open mindset towards testing new ideas and strategies.
A well-informed and cautious approach to the adoption of new products and best practices provided by the marketing platforms, ensuring that they fit and support our business goals and capabilities.
Empresa: Usercentrics
Local: Lisboa, Portugal (Regime híbrido)
Tipo: Full-time;
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