Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.
Have your previous strategies for LinkedIn or Instagram campaigns resulted in notable success? If so, then this is your opportunity to make paid social the next big channel at Usercentrics, as we are expanding our Marketing and Communications team, and are looking for an experienced and motivated Paid Social Marketing Manager who will own and implement the paid social strategy across the business.
This role will strive to make Paid Social a key marketing channel for Usercentrics. Building a strong foundation and establishing key metrics for the channel that will lead to the overall success and growth of the business.
You will work very closely with other members of the Acquisition and Conversion team, as well as other teams both within and outside of the marketing department, such as the Product & Partner, WebDev, Content, and Data teams.
YOUR TASKS
Plan, implement, and optimize ad campaigns on key Paid Social platforms (LinkedIn, Meta).
Develop measurable strategies for campaigns with both brand awareness and conversion objectives.
Build and maintain audiences in/cross-platforms, while ensuring compliant data sharing.
Manage budget, pacing, and invoice set-ups on platforms/tools is within your area of responsibility.
Collaborate with creative, brand, and marketing colleagues to ensure our paid social programs target our user personas, support Usercentrics’s Sales marketing objectives, and meet our brand guidelines.
Help create reporting dashboards that will help drive overall paid social strategy and provide data-driven actionable recommendations.
Plan and execute ongoing A/B testing, and analyze results to keep improving and optimizing paid social engagement.
Stay current with best practices, strategies, and industry standards related to paid social.
Explore new channel opportunities.
YOU BRING
Mandatory:
Minimum of 3 years of hands-on paid social campaign management experience in B2B, SaaS.
Proficiency in campaign set-up and management for both LinkedIn and Meta’s ad platforms.
Expert knowledge of paid social concepts and metrics, a number-driven mindset, highly familiar with Paid Social KPIs such as CVR, CPA, Engagement Rate, CTR, and brand uplift.
Fluency in English
Familiarity with Business and Marketing KPIs such as MALs, MQLs, LTV (Lifetime value), etc is a plus.
A collaborative and creative approach to content creation for the channel and a good understanding of what successful paid social content looks like.
A curious mind, open to testing new ideas – both your own and others
Strong communication, project, time management, team collaboration and analytical skills
Empresa: Usercentrics
Local: Lisboa, Portugal (Regime híbrido)
Tipo: Full-time;
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