The People, Interaction & Brand Team is a multidisciplinary team with people management, website/digital platforms and branding responsibilities.
We define the branding strategy to follow and manage the communications channels for different brands of the international group where Fabamaq fits. You will have a decisive role in managing and deciding the future of our digital channels. If numbers are your native language and performance/results are your positive obsession, this is the right opportunity for you to join the game!
Your role:
– Creation, implementation and monitoring of ad campaigns on the main platforms (LinkedIn Ads and Google Ads) – the gambling industry is a very restricted market, so you won’t be able to delve into campaigns, but it will be important to be able to work around certain issues with creativity;
– Daily guarantee of data collection for campaign analysis with preparation of the respective reports;
– Monitoring of digital market trends and ad management metrics;
– Understanding the customer journey and using strategies to drive quality traffic;
– Digital budget management;
– Decision-making based on Google Analytics KPI´s results;
– Preparing detailed strategy and performance reports to senior management and stakeholders;
– Preparing and defining e-mail marketing strategies;
– Benchmarking and competitor’s analysis and digital ads strategies;
– Collaborating with an international and multidisciplinary team and interact with different areas to deliver the best outputs.
Expected:
– Background with previous experiences in relevant Performance Marketing projects;
– Strong knowledge of Google Analytics;
– Strong knowledge of Google Ads & LinkedIn Ads;
– People-oriented behaviour with outstanding interpersonal skills;
– Ability to establish connections and collaborate effectively with different departments;
– Experience and knowledge managing ads on digital platforms;
– Team and task management skills;
– Availability to travel punctually.
Valued:
– Experience working in a digital marketing agency;
– You love people and diversity;
– You love monitoring performance and have strong analytical skills;
– Knowledge of Facebook / Instagram Ads and Tik Tok Ads;
– Experienced with setting up a strategy from concept to execution, including budget allocation, setting up KPIs for the market, and deep analysis;
– iGaming experience;
– Used to working in a fast-paced multi-branded environment;
– You can deliver a strong message adapting it to your target;
– You are goal-oriented;
– Fluent English and a good sense of Portuguese;
– Mailchimp for E-mail Marketing;
– SMS Marketing.
We have:
– Health Insurance;
– Training: individual budget for training + training plan for department + knowledge sharing + TechTalks + Language lessons (English and Spanish);
– Lots of work (comes with free coffee & fruit!);
– Until 27 Days of annual leave per year;
– Career Evolution (technical and leadership path);
– Mentoring, Coaching and Talent Development Programs;
– Soccer, Padel and Volleyball Teams, Yoga and Chinese Boxing Class;
– Power-ups in Coverflex Card;
– Annual Nerf War
– Proximity is one of our values – you will have several events like team buildings, christmas party, company birthday party and many more events. Basically we like to be together;
– Our culture and co-workers are the best thing about working at Fabamaq and we are proud of that.
We really value your ambition and passion but before proceeding,
please make sure you meet the requirements for this job.
If so, be yourself, come as you are.
Empresa: FABAMAQ
Local: Porto
Tipo: Full-time;
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