About:
Beyont is a United States language services company that helps the world’s leading brands succeed across cultures. Through a fine-tuned process, top industry talent and leading technologies, we make a long-term investment in our clients’ global brands.
Description:
We are looking for a hands-on experienced and result-driven marketing manager to take on full marketing responsibilities. Read on if you have a few years of experience under your belt and a passion for digital technologies and marketing channels for service oriented B2B businesses.
As a Beyont marketing manager, you will take on all marketing related needs with a special focus on our online presence.
Responsibilities:
Plan and execute all revenue driven marketing initiatives
Manage and maintain all digital marketing assets.
Plan and execute organic and paid search initiatives and campaigns
Plan and execute online and in-person events
Design and own the planning and execution of our organic and paid social media strategy to align with business goals
Perform research on current benchmark trends and audience preferences, and use insights to optimize our social media presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube
Set overall performance metrics and measure and report on overall and channel-specific performance against goals monthly
Periodically research competitive performance and present findings to propose recommendations
Maintain, develop, and promote our social media advocacy strategy and program
Manage and implement our managing director’s executive social media presence
Monitor social media inboxes and respond to inquiries in a timely manner
Oversee the design and implementation of creative assets
Work with external copywriters and creative team to ensure content and assets are on-brand and engaging
Help ideate, test, and implement new ideas to achieve goals
Measure and report the performance of digital marketing initiatives and campaigns against goals
Using data, you’ll identify trends and insights to optimize spend and performance
Collaborate with internal teams to create and optimize online user experiences
Help execute and maintain email marketing campaigns
Plan, execute, and measure experiments and conversion tests
Manage, collaborate with, and evaluate agencies and other vendor partners
Help brainstorm new and creative growth strategies
Any other marketing tasks as assigned
Requirements
Bachelor’s degree in a related field or equivalent professional experience
Demonstrate a sense of ownership and pride in your performance and its impact on the company’s overall success
Critical thinking and problem-solving skills
Incredible attention to detail
Impeccable project and time-management skills
Outstanding communication and interpersonal skills
Up-to-date on the latest trends and technologies in digital marketing
2 to 3 years of proven work experience in all facets of marketing including but not limited to email, social media, website development and maintenance (Divi, WordPress), landing page design, implementation and optimization, etc.
Demonstrable experience managing digital marketing programs for service-oriented b2b companies
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Google Search Console, Google Ads, SEMRush, etc.)
Solid understanding and knowledge of social media management software platforms and integrations and hands-on experience with native platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube
Experience with A/B and multivariate testing
Solid understanding and working knowledge of marketing automation tools (HubSpot preferred with certification in HubSpot Marketing Software and HubSpot Email Marketing)
Hands-on experience managing paid social campaigns in HubSpot (or equivalent) and natively in LinkedIn Marketing Solutions and Facebook/Meta Business Manager
Experience in developing and optimizing paid campaigns for major search engines
Desirable:
Master’s degree in a related field
Additional HubSpot certifications in Digital Marketing, Digital Advertising, and Reporting
Social media copywriting and/or editing experience
Hands-on experience with Adobe Creative Suite including Photoshop and Adobe Express (or equivalent)
Working knowledge of SEO best practices
HubSpot certifications – ideally HubSpot Marketing Software and HubSpot Email Marketing
Language industry experience
Empresa: Beyont
Local: Teletrabalho
Tipo: Full-time;
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