Who are we?
We are a digital marketing agency based in Lisbon, specialized in web marketing. As part of our growth, we are looking for several talents to build our team.
Immersed in the heart of our activity for our international clients, publishing houses in the field of entertainment, and to face new challenges of expansion, digital transformation and development of new innovative business models, your mission as a Digital Marketing Specialist will consist in driving the cross-channel marketing strategy of a portfolio of clients.
Your mission will revolve around the following axes:
Mission 1 – Brand strategy
• Preparation, implementation, testing, deployment, and monitoring the performances of web loyalty campaigns for different brands according to the established strategy and the schedule defined in collaboration with the agency’s clients;
• Targeting, programming, and monitoring of emailing deliverability and performance (and cross-channel extensions);
• Coordination of various professions: copywriting, DTP, translation, publication, IT, etc…
Mission 2 – Marketing strategy
• Continuous improvement of performances through comparative testing processes by your own initiative or on behalf of the Marketing team;
• Reporting to the brand referent and to the Marketing Department (KPIs, deliverability, ROI, activity report);
• Conducting cross-functional marketing projects for different brands and contributing to the optimization of the acquisition and loyalty strategy.
Beyond the technical expertise, you especially have DESIRE! Desire to discover, innovate, succeed, contribute to the success of the agency by bringing your energy and enthusiasm.
Must have :
• You have a strong digital culture;
• You have a university or college education in digital marketing, preferably with a master /MBA;
• You are fluent in English and Portuguese;
• You have B to C marketing experience;
• You understand and take ownership of business issues very quickly;
• You are agile, autonomous and results oriented;
• You are comfortable with understanding and processing data through Excel (Pivot Tables) – Power BI – Google Analytics;
• You master email marketing tool like Adobe Campaign – Actito – Salesforce – and are comfortable with building elaborate campaign workflows;
• You have already worked with and are comfortable with testing tool like Adobe Target – AB Tasty – Convertize or Google Optimize;
• You have worked on current CMS like WordPress or Drupal
• You are synthetical and know how to put forward the essential information for decision making.
Nice to have :
• Knowledge of acquisition techniques (Affiliation – SEA);
• You are comfortable with direct marketing techniques;
• You have a good understanding of French – major plus for your application.
Empresa: Platinum Box