performance marketing manager

Do you want to innovate, collaborate and grow working for a dynamic & fast moving technology specialist?

Job Summary:

We are looking for a Performance Marketing Manager to join our Marketing team. In this role you will be responsible for managing marketing campaigns on digital channels for both demand generation and brand awareness needs. Focusing on B2B marketing with a digital approach, you will implement strategies to support organizational goals. This includes setup, delivery and integration of paid digital advertisement campaigns and continuous strategies for improvement with monitorisation and reporting, A/B testing and ongoing campaign optimization.
Our brand operates in the B2B area to provide software solutions for telecommunications companies. Our people are at the heart of what we do. Here we value diversity, and all voices are welcome! We are part of Lumine Group, an international group of tech companies that encourage career mobility and continuous learning.

Job Description:

As a member of our marketing team, you will be key to shaping the perception of our brand. The ideal candidate has a performance-based mindset, is used to setting KPIs and metrics for digital campaigns & content development, with the ability to think creatively and approach marketing in a holistic manner.

Key Responsibilities:

Management of marketing campaigns on Paid channels, namely Google Ads and LinkedIn Ads;

Tracking and reporting on lead generation and return on investment of campaigns;

Campaign integration with Hubspot;

Monitor website traffic and lead quality and optimize accordingly;

Work towards the identified KPI goals and utilize analytics to guide decisions for content and campaign planning;

Design and deliver lead nurturing strategies;

Management of email campaigns, including email automation journeys;

Applying ABM and personas techniques, developing content that resonates with them;

Secondarily, work alongside the rest of the team when needed to support the delivery of high-quality collateral and sales support with consistent and impactful messaging, following SEO best practices



Degree in Marketing, Communication, Business Relations or similar

Up to 5 years of working experience in digital advertising

Fluency in English and Portuguese, both written and spoken

Effective communication skills and ability to work in a collaborative environment

Experience using Hubspot, or another comparable CRM/ CMS

Experience using Google Ads and LinkedIn Ads

Experience using marketing automation tools

Knowledge of website & campaign reporting tools, including Google Analytics


Billing, telecoms and digital industry experience

Certification on Google Ads, LinkedIn and Hubspot

Experience in B2B marketing in technology, SAAS or telecom

Success managing PPC campaigns within an international scope

Tech savvy – interested/ well informed about technology and software

Experience with social media management

Experience in SEO


Degree in Marketing, Communication, Business Relations or an equivalent form of education

Empresa: Lifecyle Software
Local: Remoto/ Lisbon
Tipo: Full-time;

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Imprimir Imprimir Enviar por email Enviar por email 26 / Maio / 2022  marketing