digital marketing specialist



We are looking for professionals who make a difference, professionals with a will, who take companies to new heights. We want to make you happy and fulfilled professionally. Skypro is a Portuguese company leader in innovation and sustainability in managing uniforms for large companies, with offices in Portugal, the USA, and the United Arab Emirates. Together with you, we want to be the most competent company globally to take care of the comfort of thousands of workers around the world through digital transformation. We are a happy company. Here you can be a happy professional; we will take care of you.

Digital Marketing Specialist (m/f) – Oeiras

Responsibilities:
– Execute all digital marketing, including SEO / SEM, marketing database, email, social media and graphic advertising campaigns
– Design, build and maintain our social media presence
– Measure and report the performance of all digital marketing campaigns and evaluate against goals (ROI and KPIs)
– Identify trends and insights and optimize spend and performance based on insights
– Plan, execute and evaluate conversion experiments and tests
– Collaborate with internal teams to create landing pages and optimize user experience
– Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
– Instrument conversion points and optimize user funnels
– Evaluate emerging technologies. Provides innovative perspective for adoption when appropriate

Profile
– Bachelor’s / MS degree in marketing or related field
– Proven experience of working in digital marketing (min 2 years)
– Proven experience in leading and managing SEO / SEM, database marketing, email, social media and / or campaigns
– Experience in identifying target audiences and developing digital campaigns that engage, inform and motivate
– Experience in optimizing landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website analytics tools (e.g. Google Analytics)
– Experience in setting up and optimizing Google Ads campaigns
– Strong analytical skills and data-driven thinking
– Updated with the latest trends and best practices in online marketing and measurement

When you send us your CV, you consent Mypeople to use your personal data for recruitment purposes and to keep it for two years. If you do not want to continue receiving our emails, you want to access, change or delete your personal data from our database before the stipulated time, you should send an email to Mypeople requesting that your information be removed.

Empresa: Skypro
Local: Oeiras
Tipo: Full-time;


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