content marketing assistant



Harland & Poston Group is looking to hire a dedicated Content Marketing Executive. The responsibilities include regularly updating the group’s websites, and promoting the group’s businesses by pitching articles about investment consulting, real estate, travel, and tourism.

To be successful as a creator, you should keep abreast of the latest SEO techniques, and contribute to the development of strategies that will increase reader engagement and lead to enquiries.

Responsibilities:

– Research and create an original marketing copy that is accurate and well-researched for the group’s websites. The topics to write about will be mainly: pitch the company’s services and businesses, company/brand news, institutional articles with real numbers, leisure & lifestyle articles
– Be responsible for gathering and researching all information for our Social Media monthly planning for our several brands
– Manage Social media monthly, posting for our Harland & Poston brands whenever necessary
– Create compelling headlines and body copy that will capture the attention of the target audience
– Conduct keyword research and use internal SEO guidelines to optimize static & dynamic content
– Identify clients’ needs and recommend new relevant topics to the industry and inform the Content
– Executive & Head of Digital Marketing
– Edit and polish existing content to improve readability, engagement and viewability
– Assist the Digital Marketing team in developing engaging content for all online platforms (social media, email marketing, video scripts, articles, new social media channels)
– Make reports with data from online platforms and key campaigns such as Private Meetings
– Cooperate with other departments to understand how they work in order to create content about their services
– Assist in other aspects of the creative research process to develop cohesive, accurate and atemporal content
– Developing link building strategies with Head of Digital Marketing & SEO Manager, to design an ideal content architecture, needed to achieve results for the company’s sales objectives
– Assist and create inbound automation strategies when needed with our Data Analyst

Key Requirements:
– English. We give preference to someone who speaks a second language (Spanish, Chinese, Russian, French, German)
– An understanding of SEO best practices
– Basic knowledge of HTML
– Skills in video editing, Adobe Photoshop and Adobe Illustrator
– Creativity
– A critical and constructive spirit
– Excellent research, organizational, and time management skills
– The capacity to work independently and collaboratively with different teams, brands and targets
– Comfortable with creating, publishing and editing content for different online platforms
– Background: Marketing, Journalism, Media Communications, or other relevant fields

What we offer:
– A competitive salary for the right candidate
– Help and support from the Digital Marketing Lead
– A multidisciplinary team
– A fast-moving exciting environment
– Lots of fun!

We are a fast-growing organization where roles are redefined on a daily basis. Everyone wears all sorts of hats and lends a hand in all the departments if need be. That means your growth is in your own hands! Your mindset, willpower, resilience and versatility are all main factors for your success, and you have the greatest power to make it happen!

Empresa: Portugal Homes – Harland & Poston Group
Local: Avenida da Liberdade, Lisboa
Tipo: Full-time;


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Imprimir Imprimir Enviar por email Enviar por email 7 / Setembro / 2021  comunicação, marketing