cellplan digital marketing designer



Reports to: Marketing Manager Cellplan Division (Porto)
Division: Cellplan
Location: Based Porto, Portugal
Salary: 20K – 22K (€)

COMPANY BACKGROUND:
CellPlan is the first global insurance product to specialise in stem cell treatment. It is our mission to make cutting-edge stem cell healthcare accessible and affordable to families worldwide.

Cellplan is part of WideCells group. WideCells Group is leading a transformation in cord blood banking and stem cell treatment by bringing new ideas to meet the challenge of advancing stem cell healthcare to protect families.
The group currently operates in a number of countries and has a considerable geographic expansion plan for 2019.

ABOUT THE ROLE:
A fantastic opportunity for a talented, experienced and driven Digital Marketing Designer to join our growing team.

We’re looking for someone who loves to tell stories visually and lives and breathes digital marketing. This role plays a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
This is a fulltime role based in Porto. It will require participation in events etc.
outside of normal hours and will require occasional international travel.

Core Responsibilities
• Plan, design and create our web presence together with other members of the team following our overall marketing strategy.
• Create inspiring visual content that communicates our brand and product on the web and print (original branded content, images,
infographics, gifs, videos, webinars, real life photos, banners, landing pages, brochures, leaflets …).
• Design all web content: social media, digital advertising and email campaigns to drive attraction and conversion. Given that we have a new product this will include devising experiments to explore and optimise what works with different audiences.
• Technology selection & management – Manage our website and ecommerce platform; front office management; ongoing evaluation and selection of tools and software solutions used to drive digital engagement and conversion and improve UX (google analytics, mailchimp, hubspot among others).
• Ongoing management of printing/production and other.
• Ensure consistency of brand and creative content across digital customer touch points.
• Give inputs to strategic development of the brand, customer understanding, content marketing messaging and campaign development
• Share a passion for connecting with customers digitally, understand their needs and find the best ways to catch their attention and meet their needs.

Person spec
• 5 year’s design experience, preferably at a digital agency or inhouse Web team for a service-driven business.
• Academic background in Graphic Design, Webdesign, Digital marketing or related.
• Highly creative thinker and able to add strategically to projects;
• Tech savvy: work experience in ecommerce projects, solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Hubspot), curious and able to give inputs to improve mkt operations.
• Solid experience in preparing creative and inspiring visual content: showing solution to business problems through effective design.
• Solid work experience with Photoshop, Illustrator and video editing softwares.
• Must demonstrate a strong sense for content creation and composition for print and web and an understanding of common web design practices including responsive design. A strong grasp of HTML, CSS and Javascript, fundamentals is required.
• A strong track record of operating website content management systems with a sound knowledge across the areas of web coding and SEO/SEM.
• Strong planning and project management skills with an ability to work with tight deadlines.
• Creative flair – a passion and curiosity for engaging customers through creative content.
• Excellent understanding of digital marketing concepts and best practices.
• Excellent communication skills in both English and Portuguese.
• Competency in both Mac and PC operating systems.

Empresa: Cellplan
Local: Porto
Tipo: Full-time;


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