digital analyst e-commerce



We are seeking a Digital Analyst who is passionate about digital marketing and user experience to join our UX Team. As an e-commerce expert, you will use a mix of creativity and strong analytic skills to identify website optimization opportunities and develop strategies to turn ideas into an optimization and testing plan. You will partner closely with cross-functional teams such as Performance Marketing, Engagement Marketing, Creative, Software Development, and Business Development. You will be a critical player to bridge the UX strategy with the overall business development goals.

This is what you’ll do:

-Identify growth opportunities through auditing and analyzing website metrics and user behaviors.
-Communicate user insights and provide recommendations to improve website performance and user experience.
-Lead the optimization process from ideation to execution: form well-grounded testing hypotheses to achieve conversion goals, and collaborate with UX/UI, Business Development, and Software Development teams to create and execute A/B test designs.
-Ensure proper A/B test setup and reporting to analyze and communicate results and findings.
-Stay up to date with the latest digital trends in online marketing, design, and E-commerce to drive further innovation and experimentation.

This is what you’ll bring to us:

-Bachelor’s degree in Marketing, Economics, Statistics or other related fields.
-Related experience in Conversion Optimization, Digital Marketing, User Experience, or Analytics.
-Hands-on experience using web analytics tools, such as Google Analytics, Adobe Analytics, or Power BI, etc.
-Experience with or knowledge of conversion rate optimization, A/B testing, MVT testing is preferred.
-Strong analytical skills and excellent attention to detail and accuracy.
-Excellent communication skills, both verbal and written. Ability to communicate technical or detailed information effectively to various stakeholders.
-Ability to work effectively with different people in engineering, marketing, and creative fields and to prioritize multiple requirements.

Empresa: Emma- The Sleep Company
Local: Lisbon
Tipo: Full-time;


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