ppc / googleads executive



Responsibilities will include taking ownership of a variety of existing campaigns, developing
areas for optimisation, actively implementing & owning A/B testing plans and ensuring
communication with both internal and external stakeholders. You’ll be working mostly with
international clients in English.

Responsibilities
 Setup, implement, track and optimise a variety of PPC campaigns across a range of
digital channels including Google, Facebook & Instagram
 Actively developing ongoing A/B testing plans around ad copy, landing pages,
images, etc. looking to drive CTR & conversion rate.
 Actively seeking out new keyword opportunities using a variety of methods and
tools.
 Monitoring and influencing all aspects of bidding activity on PPC keywords and
products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
 Manage a portfolio of clients across a range of industries
 Implement New Ideas and Test Different Creative
 Conduct keyword research and analyse keyword performance
 Analyse trends and make data-driven decisions
 Build and implement creative strategies for a range of clients to meet KPIs
 Conduct calls, prepare reports and update clients on a regular basis
 Support and collaborate with the team to creative successful, cross channel
campaigns
 Gather insights on competitor presence and campaign initiatives.
 Continually improve knowledge of Paid Media techniques and ensure learnings are
delivered
 Manage budgets/forecasts to maximise all returns and ensure KPI targets are met
for clients

Skills Required
 A very high standard of written and spoken English
 2+ years of Paid Media experience
 A strong understanding of all aspects of Facebook & Google Ads
 Experience and understanding of using Google Analytics
 Comfortable working independently and manage a portfolio of clients
 Confident managing own schedule and time management
 A strong knowledge in Digital Marketing best practices
 A proactive, can do attitude
 Strong competency of numerical and Excel skills including VLOOKUPS, Pivot Tables
etc.
 Understanding of Ad Copy relevance and experience in testing exciting and
compelling customer facing copy

Benefits:
 Open, family atmosphere and fun environment;
 Work/life balance;
 Flexible working hours;
 Option to take extra non paid holidays;
 37 days off (22 days holiday + 13 national holidays + additional 2 days over
Xmas/New Year + 1 day Birthday);
 Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
 Free Spotify premium account;

Empresa: Unik SEO
Local: Lisboa
Tipo: Full-time;


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Imprimir Imprimir Enviar por email Enviar por email 24 / Setembro / 2020  marketing, vários