social media manager

Reporting to the Director of Brand & Communication, the Social Media Manager will:

•Help define the role and purpose of social media channels; play a key role in developing our social media strategy;
•Create and implement both short and long term improvements based on learnings from evaluation and listening activities;
•Work with teams across the organization to offer strategic counsel on social media plans for campaign activity;
•Research and advise on the suitability of new channels as they may develop.

•Oversee day-to-day management of our social channels, attracting and deepening engagement with appropriate communities in the social space;
•Ensure that moderation is managed to a high quality at all times;
•Work closely with the Communications team to ensure we respond in a timely manner to breaking news, promoting the services and messaging of the organization where appropriate;
•Identify opportunities to position the organization as part of public discussions and debates around relevant topics;
•Work collaboratively with other areas/units in engaging with identified target audiences through the building of relationships, promotion of activities and services, provision of information, advice, comment and engagement on appropriate social websites;
•Ensure our mainstream media communications are SEO keyword-optimized and tagged and issued to online news sites and bloggers, picked up by news aggregators and amplified through our social media channels, social bookmarking in digital media;
•Execute the previously defined and approved social media strategy;
•Develop and put into place creative and innovative social media solutions.

•Monitor and evaluate our social performance, sharing and presenting results and insights across the organization, including campaign performance, key trends and competitor benchmarking.

Essential and desirable skills:
•Mother-tongue/bilingual English-Portuguese writer and speaker [essential];
•Excellent writing and editing skills in English (preferably an understanding of the difference between the UK and US English); [essential];
•SEO: an understanding of the link between search engine optimization (SEO) and social media reach;
•Experience in customer service;
•Good knowledge of photo editing and preferably an experience of graphic design;
•Experience of working to KPIs / and reporting on results;
•Experience of making short YouTube/iPhone videos – an understanding of the importance of video content;
•Understanding of the relationship between organic and paid media.

Empresa: Anónimo
Local: Carcavelos
Tipo: Full-time;

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