Freshmart Marketing: Social Media Marketing Executive
Every few years, a company appears that transforms an industry. Freshmart has the chance to be one of those companies, and you could be one of the early people that shape Freshmart and help us change the way people shop. Our objective is to have a large and profound impact on people’s lives by saving them time and changing the way they shop for and think about food.
Freshmart is setting the direction for the future of grocery shopping in Portugal!
Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for acquiring new Freshmart Shoppers. This person will be working directly with senior leadership across different teams and will be making a big impact on reaching company goals.
What You’ll Be Doing
Drive Shopper acquisition through Facebook, Instagram, Pinterest and Twitter
Set-up, optimize and scale in-house campaigns on social media
Work with our Paid Social agency to transition campaigns in-house
Manage existing and establish new relationships with social media platforms
Balance campaigns across various channels to drive efficient Shopper acquisition
Identify opportunities for campaign optimization – audience targeting, bidding, creative and landing pages – and implement a test plan
Work with Creative team to develop innovative and high-performing assets across all devices and formats
Develop a channel strategy to meet both short term and long term shopper acquisition goals
Provide data-driven recommendations to scale acquisitions, efficiently
Track, report and present campaign performance to internal stakeholders
What You Should Already Have
At least 1-2+ years managing Paid Social campaigns across major social networks
Meticulous attention to detail in execution
Excellent quantitative and data analysis skills
Expert in scaling Paid Social campaigns while maximizing efficiency
Thorough understanding of acquisition marketing and latest Paid Social Trends
Experience working with external agencies and forming strong relationships with Facebook, Pinterest, Twitter & Snapchat account teams
Ability to thrive in a fast-paced and dynamic environment
Empresa: Freshmart – Smart Store & Delivery