digital marketing specialist

GBSN is in need of an experienced and ambitious Marketing Specialist to oversee development, execution and delivery of digital content across all our channels. You will play a key role in the success of our inbound and outbound marketing campaigns. The ideal candidate should work well in a fast-paced environment and adapt quickly to changing priorities.

The Marketing Specialist is responsible for identifying and developing new opportunities for sales channels . Responsible for sourcing new leads through proactive prospecting activity using best in class lead generation techniques. Qualify and advance inbound marketing leads received through our Marketing Automation Platform (MAP) into sales-ready leads for assigned territory. Works in partnership with sales to drive visibility, engagement and demand in support of sales goals.

Reporting to: Founding Team

Mission: Community management, content production, lead generation, driving online sales, engagement and demand in line with the brand values.

Responsible for the processing, development and advancement of inbound leads from opportunity into sales ready leads
Responsible for sourcing new leads for sales using lead generation techniques
Supports Sales by conducting targeted outbound prospecting activities to drive new customer identification in key markets. Gather profile data and new contacts. Identify and validate key influencers and decision makers
Build strong relationships with ISG and field sales representatives. Work collaboratively to convert qualified leads into pipeline and revenue
Create, organize and track all lead/prospecting activities through Salesforce
Comply with all lead-management-related service-level agreements
Other duties as assigned by manager
Writing all different types of content (blogs, ebooks, bylined articles, case studies, one-pagers, social media posts, videos, etc.).
In addition to creating regular content, you’ll identify opportunities for our subject matter experts to contribute to prominent outside publications in our industry.
You will work cross functionally to provide content and copy as needed for our website, speaking decks, email copy, proposals, sales collateral, and more.
You’ll collect, monitor and analyze social and website metrics, and make improvements accordingly.
You will manage the distribution of content across all social channels including email distribution. You have a strong understanding of the basic best practices of the main social media channels, which content and approaches work on each and why.
Additionally, you will be responsible for identifying event and partnership opportunities and coordinating our participation.
You’ll help deepen and expand our relationships with leading analyst firms by participating in regular analyst briefings and inquiries.
What we offer

Your performance as a Marketing Specialist will be measured in terms of new business generation, activity and quality performance targets. The revenue generated from the accounts you bring on for the company will gauge your performance.

Empresa: Anónimo
Local: Lisboa
Tipo: Full-time;

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