digital marketing specialist (m/f)

Digital Marketing Specialist (M/F)

Your duties will include the following:
– Creation of overall SEO strategy for a client’s websites and digital properties
– Implementation of the SEO strategy; working with a clear and defined set of KPIs for each project
– Delivery of projects including technical SEO, site audits, keyword research, competitor analysis, backlink analysis and more
– Working alongside our Content Marketing team (where required) to assist with the creation of a content strategy to add rocket-fuel to the SEO projects
– Ongoing monthly optimisation of client websites
– Creation of the clients overall Paid Media strategy
– Creation of bespoke landing pages to aid the campaigns
– Delivery of projects on platforms such as Google AdWords, Facebook and LinkedIn
– Ongoing monthly optimisation of campaigns
– Analysing campaign performance and making adjustments accordingly
– Bespoke client reporting
– Managing clients – including their expectations (which you will knock out of the park every time) – and keeping them up to date at every stage of the project

Required Skills
– At least 18 months’ experience in a similar role, with a proven track record of delivering successful PPC and SEO campaigns (in-house or agency)
– Experience in all aspects of paid media including Google AdWords, Bing, Display and Social PPC
– Experience in the technical aspects of SEO – Proficiency in Google Analytics
– Ability to analyse and improve results
– Commercial awareness to drive businesses forwards
– Excellent reporting skills with a proactive approach
– A willingness to learn, research and use initiative
– Ability to work to tight deadlines and deliver results
– Excellent time management skills
– Outstanding organisational skills, attention to detail and the ability to prioritise
– Excellent written and verbal communication and literacy skills
– Perfect command of the English language
– Proactive approach to workload and new ideas

Empresa: Infinidata – Marketing Digital
Local: Lisboa
Tipo: Part-time;

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